Short Code Solution
What is an SMS Short Code?
A short code is a phone number, usually five or six digits, that is used to bulk transmit text messages. A word or phrase known as a “keyword” is texted to a short code by those who choose to participate in SMS marketing campaigns. To facilitate the opt-in procedure, they are designed to be shorter than typical phone numbers.
Short codes also have the ability to convey a large number of text messages in a little amount of time. They are therefore the best option for reaching huge audiences.
Frequently Asked Questions
A toll-free number comprises 8 digits, while a 10DLC number spans 10 digits, providing a greater array of number combinations. Short codes, being shorter and thus rarer, are associated with limited combinations. Moreover, carriers have established exclusive entry requirements for short codes, elevating their cost. Given the capability of short codes for high-speed and high-volume messaging, the approval process is notably protracted, with carriers rigorously scrutinizing their appropriate usage.
Registering a standard short code generally involves a 6-8 week timeframe for the registration process. Given that short codes enable businesses to send an unrestricted volume of messages at the highest throughputs, carriers require this time to ensure the appropriate and legitimate usage of your number.
Due to the initial set-up cost, it’s recommended that you keep your short code for at least a year to get a gauge on how successful it is to your business or organization. That being said, the minimum requirement would be one month.
Indeed, all dedicated numbers, including short codes, have the capability to process keywords. In fact, short codes are the preferred number type when there’s a need to count a substantial number of responses. Prompts to text-in with a specific keyword are commonly used in large-scale events like America’s Got Talent and Dancing with the Stars, for disaster relief funds, and during political campaigns.